The birth of a vision
In a sun-drenched Miami debut this October, a new name entered the hypercar lexicon, Vittori. More than a manufacturer, Vittori presents itself as a statement of intent: to unite old-world Italian artistry with future-forward engineering. The brand’s inaugural model, a hybrid hypercar designed in collaboration with Pininfarina, marks a bold introduction to a new era of automotive excellence. Founded by entrepreneur Carlos Cruz, whose background spans finance, technology, and AI, Vittori was born from a singular dream: to build a car that transcends performance, becoming something sculptural and emotional. “We didn’t want to make another supercar,” says Cruz. “We wanted to build something that feels like flight, where performance, beauty, control, and freedom exist together without compromise.” Headquartered in the United States but manufactured in Italy, Vittori’s debut merges two worlds: American innovation and Italian soul. Its first model, a limited-run hybrid hypercar of only 50 units, encapsulates this duality perfectly, refined, mechanical, and poetic in equal measure.
Sculpting the dream
To realise such an ambitious vision, Vittori partnered with none other than Pininfarina, the Italian design house behind some of the most enduring silhouettes in automotive history. From Ferrari to Maserati, Pininfarina’s design language has defined the art of motion for nearly a century. “Partnering with Vittori on a new vision for the hypercar market embodies one of Pininfarina’s essential traits,” explains Giuseppe Bonollo, Senior Vice President of Mobility at Pininfarina. “Our heritage lies in transforming pure design exercises into industrial realities, and Vittori represents a continuation of that tradition.” Pininfarina’s role in shaping Vittori’s first car went far beyond aesthetics. Their collaboration encompassed concept development, aerodynamic design, and the integration of new manufacturing technologies, including advanced additive processes. The result is a car that honours the craftsmanship of coachbuilt icons while embracing the engineering precision of the future.
The shape of modern performance
The debut model, named Turbio, is defined by a seamless fusion of performance and purity. Its exterior design flows with natural continuity, smooth, uninterrupted surfaces that manage airflow with effortless grace. Every curve, every intake, and every vent is functional, balancing beauty with aerodynamic efficiency. An active rear wing adapts to the driver’s needs, reducing drag or increasing downforce depending on terrain and style. The hybrid powertrain, developed by Italtecnica, is proprietary to Vittori and serves as a technological statement, a blend of raw performance and forward-thinking sustainability. Inside, Vittori defies convention. In a world increasingly dominated by screens, Turbio returns the focus to mechanical engagement. The cockpit features physical controls and analog switches, each meticulously placed to restore a sense of connection between driver and machine. The materials, milled metals, natural leathers, and sculpted carbon, evoke the tactile purity of classic racing machines while meeting modern ergonomic standards.
A philosophy of precision and passion
Beyond its debut car, Vittori represents a new philosophy of performance engineering. Each creation will be limited, handcrafted, and defined by mechanical integrity. The company’s broader roadmap extends beyond the road: its future includes eVTOL and private electric aviation projects, reflecting a mission to blend high-performance mobility with sustainable innovation. This disciplined, phase-by-phase evolution echoes the timeless spirit of Italian design, a belief in precision, control, and the pursuit of perfection. As Vittori and Pininfarina bring Turbio to life, they remind the world that technology and emotion are not opposing forces, but complementary expressions of mastery. In the end, Vittori Turbio is more than a debut hypercar. It’s a statement of intent, a redefinition of what a high-performance machine can represent. With its soul forged in Italy and its vision rooted in innovation, Vittori’s arrival signals the rebirth of beauty and speed as intertwined ideals. A car that feels like sculpture, moves like art, and carries within it the pulse of two nations, Vittori stands poised to become not just a name, but a legacy in motion.
