A symbolic debut in the heart of Tokyo
When Lamborghini chose Tokyo as the stage for the world premiere of the Revuelto Ad Personam, it was more than a product reveal, it was a statement. Against the electrifying skyline of Ariake Urban Sports Park, originally built for the Tokyo Olympics, Lamborghini unveiled a one-off Revuelto that bridges Italian performance artistry with Japanese cultural symbolism. The event, part of Lamborghini Day Japan 2025, gathered over 500 enthusiasts and more than 100 Lamborghinis in motion through the city, from Ginza to the Rainbow Bridge. But amid the roar of V12 engines and the shimmer of hybrid innovation, one creation stood apart. The Revuelto Ad Personam represented the pinnacle of Lamborghini’s bespoke craftsmanship, a tailored expression of emotion, heritage, and design. For a brand that has always viewed the automobile as an artistic medium, this special edition goes beyond performance. It transforms personalization into a language of identity, and in Tokyo, that language was spoken in red and white.
Where culture meets craft
At first glance, the Revuelto Ad Personam mesmerizes with a paint finish never before seen on a Lamborghini. Its longitudinal gradient transitions from Bianco Asopo (white) to Rosso Khonsu (red), a chromatic evolution that redefines the visual flow of the car. Unlike the lateral fades of past concepts, this effect runs along the car’s length, emphasizing the Revuelto’s sculptural silhouette and aerodynamic aggression. The design draws inspiration from Japanese tradition, where white and red hold profound meaning. In Japan, white represents purity, harmony, and renewal; red symbolizes vitality, strength, and celebration. Together, they echo the colors of the national flag, a union of peace and energy. Lamborghini’s designers interpreted this palette not as mere tribute, but as a dialogue between cultures: Italy’s avant-garde design ethos meeting Japan’s reverence for symbolism and precision. On the Revuelto, white conveys the timeless elegance of the brand’s heritage, the grace of the Miura and Countach reborn in the age of electrification, while red embodies the pulse of performance, the passion of speed. The seamless fade between them reflects Lamborghini’s own evolution: from the analog thrill of its early V12s to the hybrid sophistication of the modern era. This innovative exterior finish required meticulous artistry, as the longitudinal fade demanded absolute symmetry and continuity. It was achieved through the Ad Personam program’s advanced multi-layer technique, marking a new milestone in Lamborghini’s paint technology and craftsmanship.
Emotion engineered
Inside, the Revuelto Ad Personam continues this visual and emotional duality. The cabin is divided into two distinct hemispheres, the driver’s side dressed in Rosso Khonsu, the passenger’s in Bianco Asopo. The central tunnel becomes the meeting line between these worlds, finished in the same fading gradient that flows across the body. This architectural symmetry transforms the cockpit into a visual metaphor for balance: emotion and logic, performance and serenity. Every surface has been reconsidered as part of this artistic narrative. The start/stop flap mirrors the exterior’s fade, creating a moment of anticipation before ignition, as if the color itself comes alive when the V12 awakens. The thread colors, too, are inverted: red stitching traces the white side, while white stitching defines the red. Even the brake calipers follow this choreography, turning the Revuelto’s cockpit into a study in visual rhythm. At the heart of this bespoke masterpiece lies Lamborghini’s groundbreaking hybrid powertrain, a naturally aspirated 6.5-litre V12 combined with three electric motors, delivering a total of 1,015 CV. The dual nature of its design mirrors the dual nature of its engineering: the raw emotion of combustion harmonized with the instant response of electrification. The result is both a tribute to the past and a statement of the future, a car that celebrates Lamborghini’s roots while propelling it into a new era of performance. As Paolo Sartori, Head of Lamborghini Japan, explained: “The Revuelto Ad Personam edition captures Japan’s deep appreciation for personalization, where design becomes an expression of emotion and identity. It reflects the spirit of our community, passionate, discerning, and endlessly creative.”
The art of connection
Beyond the tactile craftsmanship, the Revuelto Ad Personam stands as a philosophical expression of Lamborghini’s identity. The dual colors symbolize not opposition but coexistence, tradition alongside transformation. It’s a concept deeply rooted in Japanese aesthetics, where contrast brings harmony, and in Lamborghini’s own ethos, where performance and beauty exist in equal measure. This car is not simply designed to be admired; it is intended to be felt. The visual narrative, from the shifting tones of its bodywork to the stitched reflections within, evokes movement even at rest. It mirrors the flow of Tokyo itself, a city in perpetual motion, where ancient rituals meet neon-lit modernity. The Ad Personam division has long represented Lamborghini’s creative frontier, a space where imagination becomes tangible. But with this Revuelto, personalization reaches a new level of artistry. It’s no longer about options and materials, but about storytelling through design. Each detail, from color gradient to embroidery, becomes a sentence in a poem written by both creator and client. In Tokyo, under the glow of Ariake’s lights, that poem came to life. The Revuelto Ad Personam is more than a hypercar, it’s a cultural bridge, a canvas of craftsmanship, and a symbol of what personalization can mean in the age of electrified performance.
